Farmers in Africa are unable to successfully preserve their crops, and in turn their livelihood. Food producers all across the continent have very few ways to process, conserve and package the necessary sustenance on which their families and them depend on. As a result, their ability to feed their families throughout the year is not based on the amount produced or farmed, but instead on their limited resources to preserve it.
“Global African Foods wants to represent the voiceless African farmers and be the outlet for their products as well as their stories. We, along with our investors, partners and clients, want to move forward and directly improve the quality of life of our farmers”
This is the core to our mission, and what makes us work harder than anyone in our industry to accomplish it. We are aware that our mission is not an easy one, but our business model based on buying directly in, and from Africa, is within itself part of the answer. However, there is much more we can strive to do for these people, while also making our business more profitable.
With this private placement, we want to keep making a positive impact. Thus, we have partnered with a local bank that will venture with us in building a warehouse in Liberia, where investments are flourishing. In this warehouse, we will store, package and manufacture GAF commodity products, freshly bought from farmers, which will assure high quality as well as compliance with the local and FDA regulations. This step will be crucial to employ and provide new opportunities for the local youth.
In addition to our producers, there is one more group we are committed with: our consumers, in particular, African immigrants that live in the US. By providing the food they were raised onto the shelves of the American supermarkets, we are creating a sense of belonging. It is deeply rewarding to see many of our customers’ expressions when they see our products in a supermarket for the first time. We are firmly committed to continue bringing African smiles to the American supermarkets.